The New King CollectionWear the
Wear the
Crown.
Premium apparel marked with the crown and nothing else. Built to be worn like a throne.
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The Collection
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The New King
Royalty was never inherited.
Royalty was never inherited.
It was built.
The crown isn't given. It isn't bought. It's decided. Rex Novus is for the self-made, the ones who crowned themselves long before the world caught up.
Read the Story
The Standard
The crown is not inherited. It is earned.
The Standard
Premium fabrics.
Premium fabrics.
Without the premium price.
35 years of building apparel for the biggest brands on earth, now built into ours. Organic cotton and recycled tri-blends, finished with the Rex Novus label.
The Fabric
The Latest Looks
The Kit.
Cap, tee and shorts. The everyday uniform, marked with the crown and built to be worn like a throne.